Planitoi
Who are we?

Planitoi is the company that owns "Beppi" as a registered brand, to commercialize their products.

Products

Sport Footwear, Casual Shoes, Home Shoes, Bags, Backpacks and Accessories.

PlanitoiPME_Lider

Company

Datasheet
Brand: Beppi (Recorded in 1992)
Address: Zona Industrial do Roligo-Espargo, Apartado 158 4524-909 Santa Maria da Feira, Portugal.
Ownership: Planitoi - Importação e Exportação, S.A.

Activity Sector
Sale of footwear and accessories.

Products
Leisure, sports and comfort footwear, textiles, balls and other accessories.

Intervention Markets:
Europe, Africa, the Middle East, Asia and South America.

Brand History
Owned by Planitoi S.A., BEPPI was founded in 1992.
From the beginning, Planitoi was concerned to create a structure that would allow them to serve the whole family, from the youngest to the oldest, offering everyone the same attitude of a casual lifestyle.

Strategy
Beppi has as a communication strategy aimed in 2 different targets - distributors and end customers - promoting tactical actions that create a push and pull action. For distributors, the collections are presented in the right time and provides merchandising material to promote products at the point of sale; giving also to know the advertising communication plan, that will catch up the peaks of sale with the final client. At the same time, the packaging and presentation media of the product comply with the strict principles of identification, with the visual codes of the brand. For the final client, BEPPI prepares advertising actions in the mass media, aiming to create a strong brand awareness, based on daily life and in harmony with the brand's positioning. BEPPI offers a range of products, based on principals of joviality and relaxation. It seeks to find the best partners, to offer to its customers the ideal relationship between quality, fashion and price, targeting the needs of the end customer in these 3 sectors. Beppi develops its efforts to be leader in its segment, in the markets in which it operates.

Mission, vision and values
- Mission
To Offer a range of products based in joviality and in a casual lifestyle. Seek to find the best partners, to offer their customers the ideal relationship between quality, fashion and price. Develop their own efforts to be a leader in their segment, in the markets in which it operates.

- View
Being among the main brands in the market, aiming for a strong reputation for the brand, based on moments of daily lifestyle, never forgetting the main brand target.

- Values
Planitoi has a systematic approach to monitorize the needs of its customers, seeking to offer a final product whose price-quality ratio is above average, and respecting the client commercial interests.

Innovation
BEPPI offers a range of products, based on principals of joviality and relaxation. It seeks to find the best partners, to offer to its customers the ideal relationship between quality, fashion and price, targeting the needs of the end customer in these 3 sectors. Beppi develops its efforts to be leader in its segment, in the markets in which it operates.

Do you know that
One of the rules that led to the constitution of the brand was that it could not have more than two syllables and from there the company discovered the first BE of Beatriz and the second Pi of Pisco, name and nickname, respectively, of the wife’s of the two partners at the time, with a further "P" as a fancy effect, that became the final BEPPI brand.

What makes Beppi so different
BEPPI is joy, informality, relaxation, quality, joviality, which sets it apart from others.

History

Constituted on April 26, 1981, by the partners of that time, Francisco Rui Alves Subidé and Eduardo Marques Alfredo, with the social designation of Planitoi - Games and Toys, Lda. At that time, it was a toy business company. In 1983 the partner Eduardo Marques Alfredo gave up his share, in its totality, and Francisco Rui Alves Subidé, also gave up his own part. The company, at that time, started to be constituted by the Partners Francisco Rui Alves Subidé, Fernando dos Santos and Jorge Luís Soares Maia, each with 1/3 in their participation. In 1993 the partner Francisco Rui Alves Subidé gave up his quota, and Jorge Maia, started to be the managing partner with 60% and the remaining 40%, distributed by his relatives, wife and 3 children each with 10% of the capital. In 1994, the new project for sports, leisure and comfort footwear was started. It was also at this time that the application for registration of the BEPPI trademark was made, and was granted by the INPI, under No. 301041. In 1997, the name of Planitoi - Jogos e Brinquedos, Lda was changed to Planitoi - Importação e Exportação, Lda. On 13 August 1999, a Community registration was requested for our BEPPI trademark and granted on 5 June 2000 with the certificate no. 001278514. As a Portuguese company, Planitoi leads the country in this market segment with its BEPPI brand products and at the same time seeks to expand their export more and more, to the Spanish market, being the most important, although there have been good transactions with France , Italy, Poland, Greece, Turkey, Russia, Hungary, Ukraine and many more countries scattered all over the continent. Planitoi is committed to differentiation and its strategy is directed to the Quality, Efficiency and Customer Satisfaction, having a systematic attitude of monitoring the needs of its customers, seeking to offer a final product whose price-quality ratio is above average, thereby respecting their commercial interests. Identification of Products: PLANITOI, sells the following products: Footwear for a casual lifestyle, sports and comfort, balls and other accessories. Planitoi on products, sold by itself, uses its own brand "BEPPI" "WAY by Beppi" "Beppi Kid's" duly registered.

Quality, Environment and Security Policy

Quality has been a fundamental value for Planitoi affirmation for their own design, development and trade of shoes and accessories in which it is inserted and in the community in general. It has revealed itself not only in important and known aspects such as customer satisfaction, but also in the attitude towards the environment and safety.

Thus, Planitoi is committed to the following principles:

1. Customer satisfaction in terms of:

1.1. Product quality;
1.2. Trust in the brand;

2. Promote the awareness, participation and accountability of all employees in matters of Quality, Environment and Security;

3. To develop its activity complying with the provisions in the legislation and other regulations applicable to the product and in environmental matters and occupational safety and health;

4. Work in order to continuously improve quality, environment and safety by focusing on prevention of pollution, safe work (prevention of injuries, injuries and damage to health and continuous improvement) and taking into account the interests of interested parts;
5. Keep the economic and financial situation balanced so as not to defraud the expectations expressed in the previous paragraphs;
6. Promote respect for all natural resources;
7. Improve, in an active and continuous manner, the conditions of a clean environment, for the satisfaction of customers and users of its products, its employees and the communities in which it operates.

This policy is made known internally and to stakeholders through the means provided in the PQAS 01. In order to ensure the above mentioned principles, Management defines and maintains internally a set of goals and targets. Its monitoring is done permanently by the Administration with the DQAS and others involved, as described in MP 06. Quality Ambit, Environment and Safety Management System The ambit of the QAS system is: Design, Development and Trade of Footwear and Accessories.

The Administration,

Santa Maria da Feira, March 31, 2017

THE AMBIT OF THE QUALITY, ENVIRONMENT AND SAFETY MANAGEMENT SYSTEM

The Ambit of the QAS system is: Design, Development and Trade of Footwear and Accessories.

Contacts

Please leave your message

Adress: Planitoi - Importação e Exportação S.A.
Zona Industrial do Roligo - Espargo
Apartado 158
4524-909 Santa Maria da Feira

Email: infoplanitoi@beppi.com.pt
Phone: +351 256 337 500

Top